Wedding Coach Advice: To Send or Not, Services Brochure Edition

Business Strategy

When, Why, and How to Do It Right: With Love a Wedding Coach

bride and groom standing in front of the Line Hotel DC for their first look. Groom is in awe with jaw dropped while looking at his bride. Bride is smiling at the groom holding her bouquet — Dayton & Brad’s first look at their wedding at Line Hotel DC captured by Kate Ann Photography and florals by Femme Floral.

The Endless Battle of the Brochure Debate – Wedding Coach Solution

As a wedding coach who works with planners, photographers, florists, and creatives across the wedding world, I hear this question constantly:

“Should I send a services brochure to couples before a discovery call?”

Short answer: Yes, but…

Do it strategically! Let’s break down what a brochure actually is, what it’s not, and how to use it to attract, not repel, your dream clients.

What Is a Services Brochure?

Think of your services brochure as your brand’s amuse bouche, not the whole meal.

A proper services brochure isn’t a full proposal or quote or pricing guide. Instead, it should be a high-level overview of:

Who you are
Your team or values
High-level overview of your services
Starting investment for said services
Testimonials for authenticity
Links to contact, social media, features

The goal of your brochure isn’t to close the sale. It’s to build excitement and curiosity. This enables them to get pumped to show up to the discovery call and learn more.

Ceremony altar with column like floral arrangements on black wire crates with vibrant florals of iridescent and rich red & pink hues with a disco ball and against a disco wall backdrop on the terrace at the Line Hotel DC. — Florals from Femme Floral and rentals from Something Vintage at Dayton & Brad’s wedding at Line Hotel DC captured by Kate Ann Photography.

When to Send It: The Timing Is Everything

Wanna know the sweet spot?! Right after they schedule a discovery call 🤯

This is where automation shines, and one of the very few times that I will ever say to auto-send something. This workflow can easily be setup in Calendly or you CRM calendar tool. With this workflow, you can automatically send an email with your services brochure after the couple books a discovery call.

Why this works:

The couple is already interested in chatting with you
The inquiry email still got it’s mission accomplished to schedule a call without mudding the waters
It gets the couple hyped to talk to you and gain more trust

Advice from a Wedding Coach: Send a Live Link, Not a PDF

PDFs are cute… until they’re floating around from 2015 with outdated pricing and branding 😱

As a wedding professional and business owner, you know how much the industry and economy fluctuates over the years. You back in 2015 is not the same wedding pro now. Your experience, knowledge, and business practices have enhanced. This means that your pricing, services, and client experience has increased and evolved. That’s why my advice, as a wedding coach, is the services brochure should always be a live link that way:

You can update your services brochure without a bajillion revision PDFs
There is no outdated pricing or services floating in the ether
You have more control over who views it and saves your proprietary information

Live links can be done with Canva, Google Drive Link, Notion, or your preferred platform. This enables the link to be deactived at your leisure.

Groom squatting down, smiling, and laughing at the camera while he pops a confetti balloon on his escort wall on the terrace at the Line Hotel DC — Pop-able confetti balloon escort all by Blissful Design & Decor for Dayton & Brad Wedding at Line Hotel DC captured by Kate Ann Photography

What Not to Do

Here’s what many wedding pros get wrong when sending brochures:

🚫 Sending it before any communication with the client
🚫 Including full pricing, packages, and every service detail
🚫 Sending a PDF and pray method

This can lead to:

👻 Getting ghosted instantly
✌🏻 Clients price shopping and peaces out
😬 You losing your uniqueness in a sea of sameness

This is why strategy comes in clutch. It’s all about timing to ensure you are guiding the couple through the sales journey by being effortlessly authentic and true to your brand.

Ready to Send That Brochure? Let’s Do It Right.

Yes, you should send a services brochure. BUT only if you treat it like a branded curated client experience, not a desperate sales pitch. When used correctly, your brochure becomes a powerful tool to warm up leads, tell your story, and build anticipation for your discovery call. Don’t let it be something that overwhelms or drives potential clients away.

If you’re not sure where to start, I’ve got you. As a seasoned wedding coach, I help wedding professionals craft brochures and workflows that actually convert ideal clients. Whether you need help:

Designing your Canva brochure
Setting up smart automations in Aisle Planner or Dubsado or your preferred platform
Elevating your current sales workflow

💌 Let’s take the stress out of your sales process and put some strategy behind that beautiful brochure.

Becca Mai a wedding business coach leaning on a bar at Ammora in Baltimore posing for the camera in an Anthropologie lavender fuzzy coat with pink silk skirt and white sheer top looking off in the distance while holding her pink and pearl sunglasses on the bridge of her nose — Becca Mai, a wedding business coach, at Ammora in Baltimore with florals by Pomona Floral and captured by Nikki Daskalakis

Wanna Work with Becca, a Wedding Business Coach?

Hi! I am Becca Mai, a wedding business coach and strategist for wedding professionals. With over a decade of experience in the wedding industry, I can help you elevate and transform the day-to-day operations into a well oiled machine. Check out the ways to work with me:

Got questions? Feel free to reach out to me at hello@wed2you.co

Be the first to comment